A snapshot of the swing vote

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Resonate’s voter insights platform analyzes swing voters across the most relevant political persuasion insights. Here’s a look at what’s driving the midterm swing voter:

National swing voters likely to vote in 2018 midterm

Audience: 16M

Compared to the average registered voter, national swing voters are:

• 22% more likely to be passionate about local issues.

• 48% more likely to be 65 years or older.

• 47% more likely to lean fiscally conservative.

Bonus insight: at least 50% of this audience will vote in the midterms primarily because they feel it’s their civic duty, and 12% will vote because of state-level concerns.

– Ryan Fitzpatrick, Politics & Advocacy, Voter Insights, Resonate

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