Ensuring a smoother road ahead

While research indicates that some people don’t like sharing the highways with trucks, it also shows many Americans are unaware of the positives the trucking industry brings to our economy and quality of life. Since 2013, Story Partners has been deepening public understanding while building political and grassroots support to facilitate future industry growth. Trucking Moves America Forward is a multi-year, multi-faceted campaign that has secured more than $1.0 million in fundraising commitments each year for the past few years, coalesced diverse industry segments, raised employee morale and moved public and stakeholder perception in a positive direction.

Strategies Deployed

  • Public Affairs strategy and planning
  • Coalition building
  • Media Relations
  • Digital strategy
  • Social media management
  • Content creation
  • Advertising
  • Campaign website
  • Brand Identity

View the full advertisement campaign here.

View the full advertisement campaign here.

 

View the full advertisement campaign here.



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Animal Health Institute

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