Employee Spotlight: Tal Woliner

← Go Back


Get to know our storytellers. This month we’re asking our vice president Tal Woliner to tell us a little more about her career and her thoughts on top public affairs trends.

What attracted you to public affairs?

When I was in college, I was passionate about advocating for issues close to my heart, and I saw first-hand the importance of hard work and activism to affect change. I also studied the field of communication and was fascinated by how vital communications is to everything we do. Public affairs is the perfect nexus of my advocacy experience and area of study, which is what drew me to it.

What trends do you see emerging in the advocacy space?

I think we’re on the cusp of more immersive experiences to engage potential supporters. I’m noticing more virtual and augmented reality experiences in native advertising, and I think it’s only a matter of time before campaigns begin using these tools to educate and activate consumers.

Why is a proactive media strategy important when advocating for an issue?

The public tends to view earned media placements as more credible than advertising alone. Companies and organizations typically employ earned media strategies to ensure their key audiences read, see and hear their campaign messages; counter-narratives from an opposing side; and raise visibility about their positions so that they are taken seriously by their key target audiences.

What advice would you give recent graduates trying to break into the field?  

A few things served me well when I started out: 1) Engage your university alumni and other networks and request informational interviews when possible, 2) Be willing to take an internship for the first few months, and 3) Prove that you’re hungry and curious to learn more about the field to help grow your career.

What’s your favorite activity to do on the weekend?

My favorite activities are very seasonal! I love going to the pool and grilling out in the summer, and I enjoy watching college football and the NFL with friends in the fall.

News and Insights

An Interview with Rep. Karen Bass, Chair of the Congressional Black Caucus, in honor of Black History Month

Gloria Dittus, Chairman of Story Partners, conducted an interview with Rep. Karen Bass, Chair of the Congressional Black Caucus and representative from California’s 37th Congressional District, in honor of Black History Month.

Inside Story

How has President Trump’s attacks on media impacted consumer trust in mainstream news?

By Gloria Dittus, Chairman, Story Partners President Trump’s continued attacks on media have recently driven many news organizations to take action to protect their reputation. But how have these attacks influenced consumers’ trust and perception of mainstream news? And should companies and brands adjust their earned media strategies accordingly? Two new polls conducted by Gallup and Knight Foundation found that Americans believe news from various types of mediums (e.g., newspapers, TV, radio) is not only…