In the latest edition of the Washington DC 100, we explore a host of interconnected economic issues: tax reform, health care, DACA, trade, the student debt crisis and hiring veterans. Read More

An Interview with Rep. Karen Bass, Chair of the Congressional Black Caucus, in honor of Black History Month

Gloria Dittus, Chairman of Story Partners, conducted an interview with Rep. Karen Bass, Chair of the Congressional Black Caucus and representative from California’s 37th Congressional District, in honor of Black History Month.

How has President Trump’s attacks on media impacted consumer trust in mainstream news?

By Gloria Dittus, Chairman, Story Partners President Trump’s continued attacks on media have recently driven many news organizations to take action to protect their reputation. But how have these attacks influenced consumers’ trust and perception of mainstream news? And should companies and brands adjust their earned media strategies accordingly? Two new polls conducted by Gallup and Knight Foundation found that Americans believe news from various types of mediums (e.g., newspapers, TV, radio) is not only…

Email or Social Media – Which is Right for Reaching your Audience?

With over two billion users on Facebook and one billion on Instagram, it’s no surprise that many companies choose to market their brand or products on social media. Most communications and marketing professionals would also argue that there are very few reasons why a brand or company shouldn’t have a social media presence. However, recent research shows that more traditional forms of communication like email should not be overlooked. In fact, a recent survey revealed…

Has social media’s push for transparency impacted consumer trust on social media news consumption?

Close to 70 percent of Americans get news from social media, according to the Pew Research Center. However, many of these individuals expect social media news to be inaccurate. So why do people still rely on social media for news consumption if they don’t believe its credibility? People like the convenience, ability to interact with others, and timeliness when viewing news on social media the same Pew study reports. As a result, social media news…

Should Brands take a Stance on Social Issues?

By Gloria Dittus Nike’s new advertising campaign with Colin Kaepernick has made waves among consumers, in the media and political circles. Regardless of your stance on Kaepernick and whether or not it’s acceptable to kneel during the national anthem, we can all agree that Nike’s campaign, which risks alienating many of its customers, is a bold one. Before Nike unveiled their new campaign, they had a net +69 favorable rating among consumers, per a Morning…

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