In the latest edition of the Washington DC 100, we explore a host of interconnected economic issues: tax reform, health care, DACA, trade, the student debt crisis and hiring veterans. Read More

How has President Trump’s attacks on media impacted consumer trust in mainstream news?

President Trump’s continued attacks on media have recently driven many news organizations to take action to protect their reputation. But how have these attacks influenced consumers’ trust and perception of…

Email or Social Media – Which is Right for Reaching your Audience?

With over two billion users on Facebook and one billion on Instagram, it’s no surprise that many companies choose to market their brand or products on social media. Most communications…

Has social media’s push for transparency impacted consumer trust on social media news consumption?

Close to 70 percent of Americans get news from social media, according to the Pew Research Center. However, many of these individuals expect social media news to be inaccurate. So…

Should Brands take a Stance on Social Issues?

By Gloria Dittus Nike’s new advertising campaign with Colin Kaepernick has made waves among consumers, in the media and political circles. Regardless of your stance on Kaepernick and whether or…

The Back Story: Leveraging State and Local Government for Public Affairs Success

As we inch towards November, it’s easy to get caught up in news from the nation’s capital—especially as headlines swirl about impending red or blue wave congressional election predictions. However,…

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